Kitra Advisory with Athora in defining a strategic bancassurance partnership in the life segment with Banca Popolare di Puglia e Basilicata
Details
Client: Athora Italia
Date: Marzo 2026
Activity: M&A Advisory
Link to the press release: Link
Description of the deal
Kitra Advisory acted as sole financial advisor to Athora Italia S.p.A. in connection with the insurance distribution agreements with Banca Popolare di Puglia e Basilicata S.C.p.A., one of the leading banking groups in Southern Italy.
Company Profile
Athora Italia S.p.A. is a life insurance company belonging to the Athora Group, one of the pan-European leaders in insurance savings, investment and retirement solutions, with Apollo Global Management among its shareholders.
Rationale of the Deal
Following the agreements reached with Banca del Fucino and Banca di Credito Popolare, with this transaction Athora Italia further strengthens its position in Italian bancassurance, where it boasts consolidated expertise and significant growth in the multiregional banking segment. The strategic partnership with Banca Popolare di Puglia e Basilicata is part of a development strategy focused precisely on this channel, confirming Athora Italia as the go-to partner for regional banks.
